TintDude Posted October 7, 2012 Report Share Posted October 7, 2012 Every so often I hear that someone “needs” to stop advertising because it is their “off season” or that they need to cut back on advertising to save money. This is a critical mistake and in most cases will cost you big. If you stop advertising, many things can happen. First and foremost, your savvier competition will not stop advertising. Ask yourself this key question when you are thinking of stopping or even cutting back on advertising. How will potential customers know about your business opportunity or franchise if you do stop advertising? The answer is that they won’t. So, before you think that no sales can be procured in what you may think is your “off season” or that somehow cutting back on your advertising budget is a wise move think again. Full Article Link to comment Share on other sites More sharing options...
coast2coasttinting Posted October 7, 2012 Report Share Posted October 7, 2012 not that I disagree with this article, but I did not advertise $1 this last year. And had my best year of just tinting ever. I tint 3 cars to my comps 1 and he advertises heavily. However I am good and his work sucks. Should I have had any real comp. I would advertise. Link to comment Share on other sites More sharing options...
TintWizard Posted October 7, 2012 Report Share Posted October 7, 2012 not that I disagree with this article, but I did not advertise $1 this last year. And had my best year of just tinting ever. I tint 3 cars to my comps 1 and he advertises heavily. However I am good and his work sucks. Should I have had any real comp. I would advertise. I resemble this statement I have to respectively disagree with the advertising notion. Too many variables in individual businesses to say everyone needs to . If I was expanding and had to keep employees busy, I would. Since I do all work myself and am never without work, it would be spending money to generate work to just turn down. Link to comment Share on other sites More sharing options...
lostinbama Posted October 7, 2012 Report Share Posted October 7, 2012 Can we thoroughly define "advertise" before I comment? Link to comment Share on other sites More sharing options...
coast2coasttinting Posted October 7, 2012 Report Share Posted October 7, 2012 good word of mouth seems to be the only advertising I need. But I have alot of local biz's that keep my cards on their counter too.both are free and very effective. Link to comment Share on other sites More sharing options...
lostinbama Posted October 7, 2012 Report Share Posted October 7, 2012 Exactly my point! Link to comment Share on other sites More sharing options...
coast2coasttinting Posted October 7, 2012 Report Share Posted October 7, 2012 how about instead of advertising. You should never stop promoting your biz. Link to comment Share on other sites More sharing options...
TintWizard Posted October 7, 2012 Report Share Posted October 7, 2012 how about instead of advertising. You should never stop promoting your biz. I'll go along with that Link to comment Share on other sites More sharing options...
TintWizard Posted October 7, 2012 Report Share Posted October 7, 2012 Exactly my point! I see what you mean Link to comment Share on other sites More sharing options...
coast2coasttinting Posted October 7, 2012 Report Share Posted October 7, 2012 I promote my biz every way I can for free. I am also a solo shop too. I did however tint about 3 or 4 times as manys cars as my local comp did with 2 tinters. Link to comment Share on other sites More sharing options...
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