TV Commercials

[Guest tintstardotnet]

I'm new to the board but not to the tint industry. I've been tinting for 11 years now. I've always done a lot of business advertising, print and radio, but I've never done any TV. Has anyone that has done TV advertising seen good return on investment? Here is a link to my new commercial http://www.youtube.com/watch?v=RTXHJFUnsjw.

Dan

[Roach]

Very cool!!

Never done any TV ads... and I haven't seen any around my way. Hope it works well for ya.

[solareclipseauto]

we did one years ago and for the amount we paid we only got a late night spot which didnt pull anything

[Guest tintstardotnet]

I picked out all the channels and programs I wanted it to run on. if you don't do that they will just give you whats left over like 5am and late night.

[Guest 1PEECBARETTA]

Chick is hot. Commercial is lame

[tint123]

Shots of cars that you have done would have been more effective, along with phone # and website at the bottom of the screen the entire time.

[Guest SIR TINTSALOT]

I think tv and radio ads are way overpriced for what we get in return. I've done radio and althought at first it works, it dies out over time. Never done tv, but with that type of advertising you just got to hope that your customers are not fipping through the channels during commercial time, or using a dvr and forwarding past them.

[Guest Fly Paper]

I have done TV over the last 20 years and it never really works for us. If you have $25,000.00 or more to budget it might work for you if you plaster it everywhere on stations you think your customers are. I have directv so I don't watch anything but movies and I dvr um. Have your name and or website on all the images at all times on screen so if they flip chanels they see it even if only for a split second. We still do the auto show at the convention center for 5 days but even that is iffy.

[Guest Key West]

Direct,succinct, to the point, and CLASSY! I like it!! Let us know if it works. I am considering TV advertising this year as well.

[Guest 27tint4]

tv ads work...or people wouldn't do it over and over again.

what's coola bout a rinky-dink tint shop tv ad: your add sticks out like a sore thumb. a small biz just doesn't have the big bucks for a major production...but that's just fine by me. virtually all tv stations will produce your first commercial for FREE! granted...it won't be the geico gecko or the aflac duck...but your commercial sandwiched between these two favs really sticks out.

the trick: make sure your commercial features a price that won't be beat by your competitors. (if you charge 250/car avg...so does your competition. so, say 199.00 any car)

don't fret the 99 dollar bumb...your customers already have a line on this guy.

with any kind of credit at all, the tv station will give you 30-45 days b4 you pay. so, the profits from your unbeatable deal pay for the ad.

one thing that would help a great deal: if the major film manufacturers would do some tv ads. but they won't, and I doubt they ever will. welcome to the real world...you represent an industry that's afraid to get the word out about our fabulous product. they'd rather a bunch of hicks like us do it for them.

keep your ads message simple and to the point. don't clutter it all up like you do your yellow page ads. americas attention span is shrinking ya know. plus...always back up your spot with another one asap. example: run that booger twice in a row rather than spreading it out. concentrate your ads...don't splatter them out all over the place.

other than that, tint anf tv go real good together. give it a try. don't place your ads on the welfare income shows...like oprah and the soaps. the local news...and the evening news programs are the best place to be. cable network ads work OK...but the local channel comes with a following...a local following. the local station will link your website to theirs. watch as your hits go thru the roof...and your site climbs the board.

later people.